m.MOODY
MORAL
CREATIVE TECHNOLOGY · PRODUCT · AI

Creative thinking.
Product mentality.
Human impact.

I’m Moody Moral. I connect creative judgment, emerging technology and the systems that turn complex ideas into useful experiences.

FOUR DISCIPLINES. ONE PERSPECTIVE.
MOODY VISION
BASED IN TORONTO, CANADA

ACROSS TEAMS, BRANDS & AGENCIES

  • Microsoft
  • YouTube
  • CIBC
  • American Express
  • Air Canada
  • Rakuten Kobo
  • TouchBistro
  • Warner Bros.
  • Cognizant
  • Pfizer
  • Nike
  • Google
  • Boston Pizza
  • Dairyland
  • MLSE
  • Clarks
  • Twitter
  • Virgin Mobile
  • Palm Bay
  • Nintendo
  • Stoli
  • Hudson’s Bay
  • Toronto Symphony Orchestra
  • RBC
  • Samsung
  • BMO
  • Canada Goose

HOW IT CONNECTS

How I approach
the work.

THE CREATIVE LENS

Start with possibility.

A background in storytelling and design helps me see beyond the brief.

Explore creative & agency work ↗

THE PRODUCT LENS

Give an idea purpose.

Start with what people need. Build toward it, from AI discovery to personalized wellbeing.

Explore Sanofi & Lotic ↗

THE SYSTEMS LENS

Build the connections.

Connect the content, tools and teams behind the experience.

Explore my career progression ↗

SELECTED WORK

Selected work.

02 — LOTIC.AI

The systems behind
personalized wellbeing.

Product and content infrastructure for personalized wellbeing.

  • Product
  • Content systems
  • AI
Case study preview +

The focus
Content architecture, a proprietary CMS and personalized content journeys.

Full case study and verified outcomes coming soon.

03 — CREATIVE & AGENCY

Before product,
I was making things.

Film, campaigns and creative production—the foundation of how I work today.

Archive of Moody’s creative work, including Kobo, music performances, food campaigns and Boston Pizza.
SELECTED FRAMES / CREATIVE ARCHIVEArchive preview · individual projects coming soon

MOODY LABS

Made out of curiosity.

Experiments, prototypes and side projects.

SIDE PRODUCTS

Flan

Preview coming soon

CREATIVE TECHNOLOGY

AI in the creative process

Experiments with generative media and new ways of making.

Experiments coming soon

TOOLS & INTERFACES

Built to figure it out

Small tools for testing ideas.

Prototypes coming soon

ABOUT

A winding path.
A common thread.

I started behind an edit suite.

That became leading production teams, shaping creative operations, and then building content platforms and products.

Today, I work across creative technology, product and AI—bringing people and disciplines together to make useful things.

  1. Broadcast
  2. Post-production
  3. Agency
  4. Creative operations
  5. Product
  6. AI

EXPERIENCE

The chapters so far.

Résumé
  1. CURRENT CHAPTER

    Sanofi

    AI capabilities & product

  2. PRODUCT & HEALTHTECH

    Lotic.ai

    Founding team · Product, content & AI

  3. STRATEGY & CONSULTING

    Pure Percent

    Product marketing & creative strategy

  4. CREATIVE LEADERSHIP

    ICON Digital

    Creative services & operations

  5. THE FOUNDATION

    Asterisk Media · OMNI

    Post-production, broadcast & storytelling

The full story, on paper.

Updated résumé coming soon.

Request résumé

CONTACT

Let’s talk.

moody.moral@gmail.com

Have a project or opportunity in mind?